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DESSO® receives 'Good Industrial Design' recognition award 2011 with ‘Visions of’ product line

04 November 2011

Leading European carpet manufacturer Desso received a 'Good Industrial Design' recognition award 2011 for its' 'Visions of...' product line, consisting of three sub-lines: Visions of Flowers, Visions of Shards and Visions of Lines. The GIO awards have been recognising excellent Dutch design for 25 years.

Important factors that were taken into account by the jury are the presence of an aesthetic design, functionality, innovativeness, originality and the right choice of material. Desso's submission was entered in the Project Design category.

The awards ceremony to celebrate and recognise Good Industrial Design (Goed Industrieel Ontwerp - GIO) took place Tuesday 25th October in Eindhoven, the Netherlands, during the Dutch Design Week. Ludwig Cammaert (Manager Design & Technical Developments) and Marloes Jongen (Designer at Desso Design) were both present at the awards ceremony.

Innovative technology and design
Desso CCO Alexander Collot d'Escury: "We are very honoured to receive this recognition award and proud of our design team. The 'Visions of...' line is inspired by the use of patterns in art, fashion, architecture and interiors. The products offer a unique mixture of innovative production technology and powerful design." 

Set a standard
The GIO recognition award is comparable to the American Idea Award and the German Red Dot and iF. The jury consisted of an independent panel of industry experts: chairman prof. dr. ir. Wim Poelman, dr. ir. Rianne Valkenburg, Andre Rotte, dr. ir. Jan Carel Diehl en John Venneman. This year's Good Industrial Design awards had over 70 entries.

More about 'Visions of...'
'Visions of….' is inspired by the use of patterns in art, fashion, architecture and interiors. Patterns are not only eye-catching but also form a narrative arrangement by inviting you to elaborate on a story. Exploring how to use dynamic designs in a subtle, yet striking way, to deliver a truly innovative flooring experience.

By applying cutting edge production technology and powerful pattern design, 'Visions of...' delivers a unique layered dimension, where the flooring experience changes at every angle it is viewed.

'Visions of Flowers' offers a pronounced floral pattern which is incorporated in the carpet tile design.

'Visions of Lines' draws its inspiration from linear elements in monumental architectural design. It creates an almost abstruse play with material, dimension, and structure within ordered architectural patterns.

A surprisingly abstract pattern is what gives 'Visions of Shards' its distinctive look. The construction of the product allows for an ever changing visual experience. It invites you to take note of its design, whilst never overpowering the space.

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