Leading European carpet manufacturer Desso welcomed a
group of top architects from Mexico to a session of the Circles of
Architects®. It was the first time architects from Latin America
participated in this co-creation initiative. They studied and
discussed trends and new Desso innovations and prototypes that are
at an early stage of the design process.
Since 2008 Desso has intensified its' programs in which
architects and designers from all over the world are invited to get
to know the brand, Desso's carpet solutions and to get an
impression of the Desso design and production process. The most
recent program was a four-day visit of Mexico's top architects to
the company's headquarters in The Netherlands. The group was given
a tour of Desso's factories and showrooms in Dendermonde and
Waalwijk, a demonstration of its creation process and of the
innovative DESSO Refinity® process, in which used carpet tiles are
disassembled for re-use. Highlight of the program was a session of
the Circles of Architects® Desso's co-creation initiative.
Am inspiring place to understand new ideas
It is the first time architects from Latin America
participated in the Circles of Architects®. Alexander Collot
d'Escury, Desso's Chief Commercial Officer: "The Circles of
Architects® is an interactive platform and is initiated to share
the creative background of new Desso collections and to discuss
innovations and prototypes with selected groups of architects and
designers. The sessions are an inspiration for all participants.
For architects and designers in particular it is an opportunity to
get inspired and interact with other professionals in their field
of expertise from all over the world." One of the interior
architects present was Jose Lew, project leader at the architecture
firm ARCO Arquitectura Contemporanea: "The Desso Design Department
is an inspiring place to understand new ideas".
Dialogue with target group
Desso is committed to delivering superior products and
developing pioneering solutions through continuous innovation. The
innovation strategy is concentrated in three key areas: Creativity,
Functionality and Cradle to Cradle®. Paul van Straten, Marketing
Manager for Latin America: "Circles of Architects® is a springboard
for dialogue with our core target group, fuelled by creativity.
Working closely with design professionals helps us to stay
innovative, ahead of the game and leading in our business." Gabriel
Salazar, partner at USO Arquitectura: "This tour has enabled me to
understand the company and what Desso design is really about".
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